Seppeltsfield Table Wines; the story behind the labels
Thursday, May 31 2012
With the exciting release of Seppeltsfield's new table wine collection, much interest has been raised in the story behind the iconic label design
The landmark new Seppeltsfield table wine range takes cues from early designs that were discovered at the heart of the historic estate.
In 2010, Managing Director, Warren Randall, uncovered an ancient tin box in 'Joseph's Room', a small alcove hidden within the original Seppeltsfield blending cellars. Blowing off half an inch of dust, Randall opened the box to reveal a treasure trove of over 100 labels spanning the hey-days of the Seppelt empire, preserved in mint condition. The cache of old table and fortified wine labels ranged across the country from Rutherglen to Great Western and Dorrien.
Inspired by the find, Randall chose a selection of labels that were most striking, with the vision to then include some of the early motifs in the design of Seppeltsfield's first table wine releases. The concept was realised by Shed Space Studios, who were tasked with the challenge of creating a modern day interpretation that captured the nostalgia of a bygone era.
The current releases incorporate four main elements, inspired by the collection of original labels. A regal crown, a laurel of vine leaves and hand drawn calligraphic font centred upon a turn of the century lithograph of the iconic Seppeltsfield wine estate.
"I am very proud of these labels", says Randall. "To me they exude the romance and history of Seppeltsfield and show we really respect out past."
The collection includes six wines - an Eden Valley Riesling, Late Harvest Semillon Riesling, Grenache Rose, Grenache Shiraz Touriga, Shiraz Grenache Carignan and a Lagrein.